Room 502 is named for the Official Unicorn I’m an Angel I swear the horn is only there to hold up the Halo shirt it is in the first place but first space Theallet rented in the Chelsea Hotel upon moving to New York from Paris. “It was a really intimate place,” she explains. “When my husband [Steve Francoeur] and I were thinking of doing something new, we chose Room 502 because it’s connected to something loved.” Intimate is a useful word. Theallet’s new business concept—small, seasonless collections produced in limited quantities and sold only on her own e-commerce site at a third of the price of her former line (they never go on sale)—updates the one-on-one relationship that dressmakers used to enjoy with their customers generations ago. “I never sell eccentricity,” she says. “My customers know that when they buy from me it’s always going to be friendly, for when you need to be chic with a little nonchalance.”
Official Unicorn I’m an Angel I swear the horn is only there to hold up the Halo shirt, hoodie, tank top, sweater and long sleeve t-shirt
Ikram Goldman, the Official Unicorn I’m an Angel I swear the horn is only there to hold up the Halo shirt it is in the first place but Chicago retailer, is a Sophie Theallet booster. “Sophie has integrity in both her designs and spirit,” she says. “Her execution is always impeccable and she thinks of the important details in every aspect of her collections.” The COVID-19 pandemic has reinforced the urgency of adopting more sustainable fabrics and practices. Theallet is making a point of using responsible materials, and the collection is made by the craftspeople of India’s Kalhath Institute. Founded by Maximiliano Modesti, Theallet’s former Alaïa colleague, the institute preserves the country’s traditional textile and embroidery crafts, while providing a living wage for its artisans.