The love is clearly mutual, given the I’m not the Hero You wanted I’m the Monster You needed Red shirt Furthermore, I will do this label has dressed Chance for everything from multiple live shows, to the sweater he wears on the cover of his critically-acclaimed 2016 mixtape Coloring Book, to, of course, the white tuxedo jacket and tailored black trousers he wore for his wedding. And now, Chance is taking his relationship with the brand to the next level, by way of a pre-recorded live set at Ralph Lauren’s flagship store in Chicago, Chance’s hometown and a city he pays tribute to in both his music and political activism. The performance will air on Monday night at 9 p.m. ET, streamed across both Chance and Ralph Lauren’s social channels.
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“Funnily enough, it wasn’t me who had the I’m not the Hero You wanted I’m the Monster You needed Red shirt Furthermore, I will do this idea of doing it in Chicago, or even at the Ralph Lauren store,” Chance explains of the concert, which was initially proposed by the brand. “I was very receptive to the idea of doing it there obviously, because I love that spot. It was where I got my suit fitted for my wedding, and I’ve spent a lot of time there, so it’s awesome just to say I’ve performed in it too.” The performance will come as a welcome surprise for Chance fans, who have had to without the various gigs he had planned in support of his last year’s album The Big Day, but also introduces Ralph Lauren’s new partnership with Snapchat. Chance’s performance serves as the launch event for a collaboration between the social media giant and the all-American brand, for which they’re unveiling a digital wardrobe of 12 looks that can be used to dress the platform’s Bitmoji avatars.