What lessons have you learned during the Border Collie Every snack You make every meal You bake every Bite You take I’ll be Watching You shirt and by the same token and pandemic in terms of being a start-up e-commerce business? What are you excited about for the future of your platform and the future of the industry as a whole?
Border Collie Every snack You make every meal You bake every Bite You take I’ll be Watching You shirt, hoodie, tank top, sweater and long sleeve t-shirt
I could probably write a book on the Border Collie Every snack You make every meal You bake every Bite You take I’ll be Watching You shirt and by the same token and lessons that I’ve learned during these past few months—we all probably could! But for me, what sticks out is how crucial and integral community is to Dora Maar. This means our muses, but it also means those who interact with our brand every day. When COVID-19 first hit New York in March, our team panicked. We thought about how to talk about luxury at a time like this. I had a client purchase an item from us (a very chic Helmut Lang midi-dress) in support of Citymeals on Wheels. She ended up posting her purchase on her Instagram with the caption “What I will be wearing when I am out of sweatpants.” We ended up doing a six-week video series around this premise. Our muses, clients, and other tastemakers in our network each spoke about how they are staying sane in quarantine and what they plan to wear after quarantine, while also highlighting other small businesses they are supporting. It created this community of small businesses propping up other small businesses during a tough time.